Our Purpose

Our purpose, values, and vision

Our purpose captures what our brand stands for, reflects our long-standing values, and is woven into every aspect of our company. We strive to unite people through sport and its principles of respect and fair play. We believe we can help shape the future of sport and culture in which all voices are welcome and heard. We are committed to creating positive change by lifting communities through access and opportunity to healthy, active living and education. Every person associated with New Balance — including our associates, athletes, ambassadors, and partners — has a responsibility to embrace, endorse, and amplify our purpose.

Our company’s global culture, which we call “One NB,” is centered around our core values of integrity, teamwork, and total customer satisfaction. Our workplaces reflect our people-centric culture, as we dedicate resources to help our associates continually learn, grow, and succeed.

As a privately held, family-owned company, we believe in taking a long-term view and making strategic investments that reflect our core values and benefit our business and people.

Our Communities

We are committed to creating positive change in our communities by promoting healthy active living, advancing educational opportunities, and championing the success of young people.

Creating access and opportunity in sport

New Balance advocates for access and opportunity in sport as a powerful positive catalyst for change. Sport challenges stereotypes, breaks down societal barriers, fosters community, and cultivates collective action. By opening doors and amplifying meaningful voices, we believe we can help shape a positive future of sport within our culture for all.

Commitment to domestic manufacturing

New Balance Made is an integral part of our company heritage and culture. Our Made product line inspires creativity and product innovation, and helps us meet our significant global consumer demand. We take great pride in the ingenuity and craftsmanship of our skilled associates who work in our Made U.S. and UK factories.

New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s US sales.

Contact us

We welcome your feedback on our commitment to Responsible Leadership. Please feel free to contact us at Responsible.Leadership@newbalance.com